I have many years of experience in public relations, marketing, and sales at Technology Futures, Inc. and in the entertainment industry. A couple of years ago my father, Dr. John H. Vanston, decided to write a book using his long experience in finding and profiting from emerging trends to benefit others. I decided to work with him on it to bring a strong marketing element to it, particularly in the media communications and social media areas. As his style is more academic, I also wanted to bring a more relaxed, friendly style to the book.
The resulting book, MINITRENDS, talks about finding and profiting from emerging trends that are going to become important in 2-5 years—we call them Minitrends. We have won several awards and received excellent feedback from many readers.
--The Pinnacle Book Achievement Best Business Book Award Winner
--Eric Hoffer Business Book of the Year Winner
--ForeWord Reviews’ Business Book of the Year Finalist
--USA Book News’ Entrepreneurship & Small Business Book of the Year Finalist
--Dan Poynter’s Global Business eBook Award Finalist
“Vanston’s company, Technology Futures, has been making predictions about technology and business trends since 1978. Here, he describes how individual entrepreneurs, as well as companies, can find and exploit “minitrends” —small trends (not yet recognized by the public) that have the potential to grow. This title offers a new take on possible product development and investment avenues.” —Library Journal
“In MINITRENDS, Technology Futures Inc. chairman John Vanston has distilled insights and techniques developed over a highly successful 40-year career in technology forecasting into a 189-page do-it-yourself guide to the early identification of those emerging developments that eventually become the next big things.” —The Futurist
“MINITRENDS should quickly become a—if not the—standard work for the futurist’s search for business opportunities, and therefore for a wide range of social, economic, and business applications. … Readers who should not be without it include professors of futures studies and their students; all working futurists, whether employed by organizations or as consultants to them; and those responsible for planning and general direction in all business institutions.” —Joseph Coates, Foresight Network’s Futurist of the Year
“This book spotlights specific 'minitrends' and trains people how to recognize them and take advantage of related job opportunities.” —Yahoo News
“I’d recommend this book to anyone looking to find a niche to call their own when it comes to business opportunities.” —-Duffbert’s Random Musings
“The most successful people in business are the innovators. MINITRENDS is a guide for businesses looking for the next trend in business and how it doesn’t need to be the next big thing to be a major growth point for industry. MINITRENDS is filled with useful information and advice on the concept, a vitally important addition to business collections.” —Midwest Book Review