The following long list of marketing ideas was generously offered by Sally Shields, author of The Daughter-in-Law Rules. Stop by and check out her profile to thank her for this detailed answer to, "How do I market my book?" Then stop back here (or visit our Fourm) to leave a feedback comment on which ideas worked best for you. [Note: Posting does not necessarily mean the PDB endorses any or all of these methods. Please do your homework and check out terms and conditions before signing up for anything.]
- Check out John Kremer's site at www.bookmarket.com
- Leave a copy of your book at the hair salon
- Ask your friends to post 5 star reviews on Amazon.com
- List your favorite books on Amazon's Listmania, create your own list, or create a "How-To" List with your signature at the end.
- Get a catchy name for yourself - brand yourself!
- Write reviews of other people's books at Amazon with a tagline on the bottom of the review identifying you and your book
- Hire a Virtual Assistant- You can try www.elance.com, for example
- Call Radio Stations. To find what kind of radio programs might your target audience tune into, check these links:
- Or put an ad in RTIR (Radio/TV Interview Report (www.rtir.com)
- Send out a media release - and be timely!
You can fax it to WIreless Flash at (619) 220-8590
- Get media trained! Try www.OnAirPublicity.com with Wayne Kelly
- Send a few books after the interview, for them to give away for more free publicity
- Get a business card with a picture of your book cover and leave it places
- Practice your "elevator pitch" - a short 2-3 sentence, 30 second description that exactly describes your book, product or service
- Post a YouTube Video, and make sure your keywords are in the title
- Join Toastmasters and learn to speak
- Offer yourself as a speaker- free or for fee- to any organizations that include your target audience. At the very least, offer to speak to local writers' club or organizations
- Contact your local public library and ask if you can teach a class there
- Start a discussion group in your hometown
- Create or join a mastermind group, and ask others how they would suggest marketing your book
- Learn to be a funnier speaker from the 2001 Toastmasters winner, Darren LaCroix:
- Or contact www.DaleCarnegie.com for public speaking training
- Or check out: Felicia Slattery at www.signaturespeechworkgroup.com
- Make buying your book a prerequisite for each and every attendee
- Contact the Learning Annex and offer to do a workshop
- Join Community based websites such as
facebook, myspace, jasonsnetwork, stumbleupon, Qassia.com, etc.
- Create an Expert Page at www.SelfGrowth.com
- Join www.AuthorNation.com
- Join www.PolkaDotBanner.com
- Join www.Gather.com
- Post your e-book for free on sites such as www.YouPublish.com and www.Scribd.com
- Send your book to www.DearReader.com for a book Review
- Try to sell your book to corporations
- Create a list of people or companies you'd like to market your book to. Start a file on each and start building contacts there. Remember, the magic is in the follow-up!
- Don't be afraid to cold call!
- Or contact Brian Jud and he'll do it for you! www.bookmarketingworks.com
- Link up with a charity of your choice and figure out a promotion where you'll donate a portion of your book's proceeds to them (they may directly help you publicize the book because of this, or it may just help you get more press- the media is much more likely to give your book attention if there's a good cause attached to it).
- Make your mission to make a difference in the world
- Enhance a company's marketing campaign by offering them a coupon with your book at a deep discount
- Contact Gift Shops
- Contact Catalogs, and tell them exactly where your book would fit in, and why it would be better than the one that is in that current spot!
- Write articles and submit them to:
- Contact websites and publications that relate to your target market and try to get your book listed on these sites
- To find online publications your audience might read, try these links:
- You can submit "Letters to the Editor" in response to articles you've read, volunteer as an expert on your topic at a site like www.allexperts.com, include your book's teaser and url in your e-mail signature file
- Sign up for Google Alerts so that any time a story comes up around your topic, you can contact them and offer yourself as an expert
- Make a list of your keywords and have them on hand for your article submissions
- Join a Yahoo Group www.YahooGroups.com and talk about your book
- Use online message boards to reach your audience:
If you want to find really popular boards: www.big-boards.com
- Join Linkedin, the social network for professionals, and network, network, network!
- Start a free blog at www.Blogger.com and register it with http://www.technorati.com/
- Start to Twitter! (twitter.com)
- Sign up for a free online dating site such as: www.SinglesNet.com and use a technique such as this: Young millionaire, lover of sports, cultivated, with good taste in music and a patient and empathetic character wishes to marry any young and beautiful girl that possesses the attitude and spirit embodied in [author's name] new book, [Your book's title]
- Sign up for the Absolute Write Newsletter for Tips for publishing success: www.AbsoluteWrite.com
- Check out: www.danpoynter.com for some great free info about bookmarketing
- Investigate GoogleAdWords, around timely holidays
- Google the competition - get to know who your competition is!
- Contact all your local bookstores. Ask them to host a signing or "meet and greet" for you
- Have a HUGE poster of your book cover made at www.BiggyPix.com, mount it on poster board and bring it to your signing, or just post ‘em everywhere!
[Or check out D. L. Wilson's recommended presentation stand in the PDB's Tips section]
- Costco and Staples can also can make posters of your book cover
- If a friend is having a party, offer to provide a local author to do a book signing - that would be you!
- Get celebrity endorsements (To find contact information for many celebrities' representatives, visit www.whorepresents.com or www.contactanycelebrity.com)
- Write to your favorite Radio Host and ask them to review your book
- Contact your local media and try to get them to do an article about you
- Give away free stuff on your site
- Know that your list is your greatest asset - be a giver, build a following
- Create a newsletter and send free tips to your personal list every week
- Get an autoresponder (www.AWebber.com) and set it up so that your list gets a tip a week for a full year
- Offer free consulting services
- Offer a coaching Program
- Make Custom stuff with your book cover on it. Try: CustomStuff@nosesquare.com or set up your own Free Merchandise at www.CafePress.com
- Create a New Holiday and promote your book each year at that time Make a media calendar so you know the best times of the year to pitch the media for your niche market (Check Chase's Directory of Annual Events)
- Do a Tele-Seminar, record it for free by visiting: www.freeconference.com
- Get it transcribed at: www.iDictate.com and have it repurposed into an e-product.
- Check out Cathy Stucker at www.idealady.com to learn fast product creation secrets
- Create booklets, by producing simple inexpensive samples of your book and give them away for free
- Download Fred Gleeks free eBooks on Marketing at: www.FredGleeck.com
- Check out Nancy Juetten's free e-book at: Media-Savvy-to-GoToolkit
- Submit your book to MopShop Product Review: 2370 S. Trenton Way, Denver, CO 80231
- Contact: Books are Fun, Ltd. (They buy huge non-returnable quantities of books and gifts directly from Publishers and manufacturers www.booksarefun.com
- Contact Cruise Ship Lines - ask them to give away your book upon departing a ship
- Have a particular agent you want to be introduced to? There are 326 agents on LinkedIn. Get introduced to famous authors and ask for testimonials. Want publicity? There are lots of periodical editors and TV producers you can network with. Want to connect to people who might help market your book? Ask lots of questions.
- For a list of over 400 agents, check out: www.GetAnAgentNow.com
- Check out all the free teleseminars at Rick Frishman's site at www.plannedtvarts.com
- Sell your book or a chapter from your book on eBay. Here's a great article about how to get started: www.wonderfulwebwomen.com
- Become an affiliate with other people's products, and start making money right away!
- Treat your book like a brochure - (like Robert Kawasaki used "Rich Dad, Poor Dad" to sell his game, "Cashflow for $195)
- Create an audio version of your book. Podiobooks.com can help you get started. Then you can upload it to iTunes, but google other popular sites to submit your mp3. Other links to help you with podcasting:
- Enter your book into competitions. Look for contests that don't require steep entry fees
- Attend a trade show for your target market
- Get a booth at a local festival, fair or flea market
- Sponsor a local event and do a joint sweepstakes with other sponsors.
- Don't ever give up!
Thanks again to Sally Shields, author of The Daughter-in-Law Rules for sharing this list!
[Note: Posting does not necessarily mean the PDB endorses any or all of these methods. Please do your homework and check out terms and conditions before signing up for anything.]